Moody &

Pinterest

With visually appealing and inspiring content, advertisers can reach millions of users looking for ideas and inspiration. Pinterest Ads allow you to promote your pins, videos, and products, driving traffic to your website and increasing brand awareness

About Pinterest

Pinterest is a visual discovery and bookmarking platform that allows users to discover and save ideas for various projects and interests. Pinterest is a platform designed for users to discover, curate, and share visually appealing ideas and inspiration across a wide range of topics. Whether you're planning a project or simply seeking creative inspiration, Pinterest offers a visually engaging and collaborative space.

How Pinterest Ads can help to boost brand's visibility and sales?

Pinterest Ads can be a powerful tool for boosting a brand's visibility and driving sales, particularly if your target audience is active on the platform. Pinterest is a visual discovery and bookmarking platform, making it particularly effective for businesses with visually appealing products or content. Here's how Pinterest Ads can help achieve these goals:

  • Promoted Pins: Promoted Pins are similar to regular pins but are paid advertisements. These pins appear in users' home feeds, search results, and relevant category feeds. They can lead users to your website, product pages, or other landing destinations.
  • Audience Targeting: Pinterest offers a range of targeting options, allowing you to reach a specific audience based on demographics, interests, behaviors, keywords, and more. This precise targeting helps ensure that your ads are seen by users who are more likely to be interested in your brand.
  • Shopping Ads: If you're an e-commerce business, you can use Shopping Ads to showcase your products with rich product information, including images, prices, and availability. This helps users make informed purchase decisions directly on Pinterest.
  • Carousel Ads: These allow you to showcase a series of images or videos within a single ad, enabling you to tell a more in-depth brand or product story.
  • Promoted Video Pins: Video ads are engaging and can help you tell your brand's story effectively. You can use these to create tutorials, demonstrations, or behind-the-scenes content to connect with your audience.
  • Promoted App Pins: If you have a mobile app, you can promote it directly on Pinterest. These ads encourage users to download and install your app.
  • Promoted Brand Pins: These are designed to build brand awareness. They highlight your brand's unique value and mission and help create a strong brand identity.
  • Conversion Tracking: Pinterest offers conversion tracking, which allows you to measure the impact of your ads on sales and other valuable actions on your website. This data can be used to optimize your campaigns.
  • Budget Flexibility: You can set your budget and bids to control costs and ensure that you're spending within your means.
  • Engagement Metrics: Pinterest provides detailed insights into the performance of your ads, including impressions, clicks, saves, and click-through rates. This data can help you fine-tune your ad strategy.
  • Promoted Carousel: This ad format allows you to showcase up to five images within a single ad, enabling you to tell a more engaging and detailed story about your products or brand.
  • Pinterest Lens: Users can take a picture of an object with their camera, and Pinterest will find similar pins, potentially leading them to discover your products.
  • Local Awareness: If you have a physical store, you can use Pinterest Ads to promote it to users in your area, helping drive foot traffic and in-store sales.

By leveraging Pinterest Ads effectively, you can increase your brand's visibility among a highly engaged user base and, as a result, drive more traffic to your website, increase brand recognition, and ultimately boost sales. It's important to experiment with different ad formats, targeting options, and ad creatives to find the most effective approach for your specific brand and goals.

What will you get if start running pinterest ads?

Starting Pinterest Ads can provide several benefits for your brand or business. Pinterest is a visual discovery and bookmarking platform, making it particularly effective for businesses with visually appealing products or content. Here's what you can expect to gain when you begin running Pinterest Ads:

  • Pinterest Ads can help increase the visibility of your brand and products among a highly engaged and receptive audience.
  • Pinterest users are often in a "discovery" mindset, actively searching for new ideas and products. Your ads can capture the attention of these users and engage them with your content.
  • Pinterest Ads can drive traffic to your website, blog, or specific landing pages, helping you increase awareness and potentially drive sales or lead generation.
  • Pinterest offers various ad formats that are ideal for showcasing products, such as Shopping Ads, which display product images, descriptions, and prices.
  • Pinterest provides a range of targeting options, including demographics, interests, keywords, and behaviors. This allows you to reach a specific audience that aligns with your target customer base.
  • Pinterest offers conversion tracking tools that enable you to measure and analyze the actions users take on your website after clicking on your ads. This data can help you understand the impact of your campaigns on sales and lead generation.
  • Promoted Pins are similar to regular pins but are paid advertisements. They can appear in users' home feeds, search results, and category feeds, leading users to your website or landing pages.
  • You have control over your advertising budget, allowing you to set daily or lifetime spending limits.
  • Pinterest provides insights into how your promoted pins are performing, including impressions, clicks, saves, and click-through rates. These metrics help you assess the effectiveness of your campaigns.
  • You can use Pinterest Ads to retarget users who have previously interacted with your brand, website, or Pinterest content, nurturing leads and encouraging them to take further action.
  • If you have a physical store, you can use Pinterest Ads to promote it to users in your local area, helping drive foot traffic and in-store sales.
  • Pinterest is an excellent platform for creative storytelling and visual content. You can use it to tell your brand's story, showcase your products, and inspire potential customers.

By leveraging Pinterest Ads effectively, you can increase your brand's visibility among an engaged user base, drive more traffic to your website, increase brand recognition, and potentially boost sales or lead generation. It's important to experiment with different ad formats, targeting options, and ad creatives to find the most effective approach for your specific brand and goals.